ESRI Tapestry Segmentation

For the last 20 years, ESRI has been capturing geographic and demographic data. In the 90’s Acxiom (and others) came up with Lifestyle Segmentation. ESRI started in 1969 and today maps “everything” down to the household level.

I’m surprised by the accuracy of Tapestry Segmentation. The top three segments in my zip code are: “Top Tier”, “Comfortable Empty Nesters” and “In Style”. Pretty accurate – with one data point. I’m an Empty Nester who would like to be “In Style” or “Top Tier” but feel very lucky and fortunate to be “comfortable”.

Here is a link to a PDF with more on Tapestry Segmentation and my personal segment.
Just in case you we’re interested here are the details on “Top Tier” and ‘In Style“.